What’s ActiveCampaign and how do we think about it

Florian - Consultant Avatar

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ActiveCampaign is a leading platform for email marketing, marketing automation, and customer relationship management (CRM). It helps businesses of all sizes to create personalized and engaging customer experiences across various channels and touchpoints. ActiveCampaign has over 150,000 customers in 170 countries and integrates with over 850 apps and tools.

ActiveCampaign’s email marketing features allow users to design beautiful and responsive emails, segment and target their audience, automate email campaigns, track and optimize performance, and personalize email content based on behavior and preferences. ActiveCampaign also offers advanced email deliverability and compliance tools to ensure that emails reach the inbox and follow the best practices.

ActiveCampaign’s marketing automation features enable users to create powerful and flexible workflows that automate tasks and actions based on triggers and conditions. Users can also use ActiveCampaign’s machine learning capabilities to predict customer behavior, score leads, and recommend products. ActiveCampaign’s automation maps and reports provide insights into the effectiveness and impact of automation campaigns.

Used by over 150.000 customers, we consider ActiveCampaign as one of the largest players in the market

Software & SaaS – Email Specialist

ActiveCampaign’s CRM features help users to manage and nurture their leads and customers, from the first contact to the final sale. Users can create and update deals, assign tasks, track activities, and follow up with prospects and customers. ActiveCampaign’s CRM also integrates with the email and automation features to create a unified and seamless customer journey.